An Insolent Southern Man

 Borrowing a cup of sugar, a shovel, even my lawnmower is one thing... Borrowing my camera is another.

Lately there's been a rash of folks asking to borrow photography gear from me. Now before I go off sounding like an a$$hole, let me be upfront - I will loan out gear to friends in need. Heck, I've borrowed a few items from other photographers myself. But here lately, it's been getting out of hand. Add in the fact that money is really, REALLY  tight in my house right now, and you've got me feeling a little on the stingy side. So, I'm sorry if I come across as a douche when you ask to borrow a list of my expensive camera equipment that I barely had the money to buy in the first place, and I tell you "no."

I used to have a plan. It was only a couple of years ago, but it seems like it was forever ago. Nonetheless, I had a plan.

First of all, I hope everyone had a good Christmas. I know I did. Second, we got a new griddle, but I didn't make French toast over the weekend when it snowed. (If that doesn't make any sense, then you need to go back and read here.)

Before you get knee deep in this post, I do realize that I just posted yesterday about an app on the iPhone that makes taking photos easy and fun, and that today's post somewhat contradicts that. But the difference is that there aren't people taking events, weddings, and portrait sessions away from hard working professionals by rushing out and buying the Hipstamatic app for the iPhone. (At least none that I know of...)

Take a look at this exceptionally misleading commercial:


More and more people are rushing out to their local Best Buy stores and buying SLR cameras, only to be using them in full automatic mode, with plastic kit lenses, and of course... not having a clue how to use them. Worse yet, they're buying higher end cameras like the 5D Mark II. All because of commercials like these and sales floor people that don't know the products their selling, combined with the American need to have the newest product available. No matter what - we gotta beat them Joneses!

I know of a couple of people that within the last year, just jumped out and bought high end cameras without any knowledge about photography at all. They just simply like taking bar or beach photos with their point and shoots, and they thought that an SLR would take them to that next level. A few weeks later, they're calling around to their friends with real experience, looking for the Richard Avedon button. Problem is, there isn't one. Learning how to use an SLR takes a lot of time, especially if you're just getting started. Aperture, shutter speed, white balance, ISO, all of these things are important in good photography. No auto mode is going to get you there without a LOT of luck.

What's worse is when you take someone like this and get them into Photoshop. Then things can get down right funny. It almost always happens too. They'll go out, buy and expensive camera, and when the photos don't turn out like they thought they would, they immediately assume it needs to be run through the gauntlet in Photoshop. Before long, the masterpiece is a haloed, over-saturated, over-sharpened piece of HDR crap that they'll post on Flickr, and a hundred other idiots that also don't know any better will ooh and ah over until our budding photographer is convinced that they're doing the right thing.

I've got more opinions about Flickr. I have a love/hate relationship with that site. I'll save that for another day.

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